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(eBook) (PDF) Advertising & IMC: Principles and Practice, 11th edition

$29.90

By
Sandra Moriarty, 
Nancy Mitchell, 
Charles Wood, 
William D. Wells

Description

Overview

Advertising & IMC covers advertising, PR, promotion, and more with examples of award-winning brand campaigns, expert contributions, and proven principles and practices.

Published by Pearson (September 18th 2020) – Copyright © 2019
ISBN-13: 9780136879428
Subject: Marketing
Category: Advertising & Selling