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(eBook) (PDF) Excellence in Business Communication, 13th edition

$29.90

By
Courtland L. Bovee, 
John V. Thill

Description

Overview

Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of intelligent communication technology. In this 13th Edition of Boveé and Thill’s Excellence in Business Communication, the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing business students’ essential communication skills.Features and benefitsMyLab gives you the tools you need to learn — and to get a better grade Personalized study tools: Show you what you know, what you don’t, and where to spend your time to fill the gaps
Immediate feedback: On assignments and quizzes — and assistance with each problem if you need it — helps you get unstuckThe mobile eText: Lets you learn on your terms, wherever you are

Published by Pearson (September 15th 2020) – Copyright © 2020
ISBN-13: 9780135642788
Subject: Business Communication
Category: Excellence in Business Communication

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

  1. Professional Communication in a Digital, Social, Mobile World
  2. Interpersonal Communication Skills
  3. Collaboration and Business Etiquette
  4. Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

  1. Planning Business Messages
  2. Writing Business Messages
  3. Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

  1. Crafting Messages for Digital Channels
  2. Writing Routine and Positive Messages
  3. Writing Negative Messages
  4. Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

  1. Planning Reports and Proposals
  2. Writing and Completing Reports and Proposals
  3. Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

  1. Building Careers and Writing Résumés
  2. Applying and Interviewing for Employment