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(eBook) (PDF) Marketing: An Introduction, 14th edition
$29.90
By
Gary Armstrong,
Philip Kotler
Description
Overview
Marketing: An Introduction shows how customer value — creating and capturing it — drives effective marketing strategies, especially in the digital age.
Published by Pearson (March 12th 2019) – Copyright © 2020
ISBN-13: 9780135635391
Subject: Marketing
Category: Principles of Marketing
