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(eBook) (PDF) Marketing Management, 16th edition

$29.90

By
Philip Kotler, 
Kevin Lane Keller, 
Alexander Chernev

Description

Overview

Marketing Management uses a managerial orientation, an analytical approach, a multidisciplinary perspective, and universal applications to reflect the very latest market developments. After reading this landmark text, you’ll be armed with the knowledge and tools to succeed in the new marketing environment.

Published by Pearson (September 30th 2021) – Copyright © 2022
ISBN-13: 9780137344161
Subject: Marketing
Category: Marketing Management & Strategy