Description

Overview

Students enter their first economics course hoping to gain a better understanding of the world around them, but often leave with their questions unanswered. Microeconomics: Principles, Applications, and Tools is built upon the authors’ philosophy of using basic concepts of economics to explain a wide variety of relevant, current and engaging economic applications.The 10th Edition incorporates the latest economic developments throughout. By making every chapter relevant and applied, you’ll develop an understanding of core principles that you’ll use as a citizen and consumer, now and in your career.

Published by Pearson (September 15th 2020) – Copyright © 2020
ISBN-13: 9780135640111
Subject: Economics
Category: Principles of Microeconomics

PART 1: INTRODUCTION AND KEY PRINCIPLES

Introduction: What Is Economics?
The Key Principles of Economics
Exchange and Markets
Demand, Supply, and Market Equilibrium

PART 2: A CLOSER LOOK AT DEMAND AND SUPPLY

Elasticity: A Measure of Responsiveness
Market Efficiency and Government Intervention
Consumer Choice: Utility Theory and Insights from Neuroscience

PART 3: MARKET STRUCTURES AND PRICING

Production Technology and Cost
Perfect Competition
Monopoly and Price Discrimination
Market Entry and Monopolistic Competition
Oligopoly and Strategic Behavior
Controlling Market Power: Antitrust and Regulation

PART 4: EXTERNALITIES AND INFORMATION

Imperfect Information: Adverse Selection and Moral Hazard
Public Goods and Public Choice
External Costs and Environmental Policy

PART 5: THE LABOR MARKET AND INCOME DISTRIBUTION

The Labor Market and the Distribution of Income

PART 6: THE INTERNATIONAL ECONOMY

International Trade and Public Policy

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(eBook) (PDF) Microeconomics: Principles, Applications, and Tools, 10th edition