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(eBook) (PDF) Public Relations: Strategies and Tactics, 11th edition

$29.90

By
Dennis L. Wilcox, 
Glen T. Cameron, 
Bryan H. Reber

Description

Overview

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. The authors reference landmark studies and time-honored public relations techniques throughout the text.

Published by Pearson (July 14th 2021) – Copyright © 2015
ISBN-13: 9780137534210
Subject: Communication
Category: Public Relations