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(eBook) (PDF) Strategic Management: A Competitive Advantage Approach, Concepts and Cases, 17th edition


Fred R David, 
Forest R. David, 
Meredith E. David



Strategic Management helps you build the required skills to develop your own cutting-edge strategies and gain competitive advantage for any type of business. These skills are essential for the challenges of today’s economy. Capturing the complexity of the current business environment, the text delivers the latest skills and concepts with unrivaled clarity, helping you develop your knowledge with skill-developing exercises.This text offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability. Thoroughly updated and revised with current research and examples, the 17th Edition will help you effectively formulate and implement sustainable business strategies.

Published by Pearson (March 18th 2019) – Copyright © 2020
ISBN-13: 9780135637142
Subject: Management
Category: Strategic Management