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(eBook) (PDF) Strategic Management and Business Policy: Globalization, Innovation, and Sustainability, 15th edition


Thomas L Wheelen, 
J David Hunger, 
Alan N. Hoffman, 
Charles E. Bamford



Strategic Management and Business Policy explores strategies organizations can build upon to push their businesses forward. Picking up where the popular previous editions left off, the 15th Edition further sharpens and modernizes this classic text’s approach to teaching strategy. The text has an emphasis on globalization, innovation, and sustainability. Throughout, the authors equip you with the strategic concepts you will need to know. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well-researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Published by Pearson (September 18th 2020) – Copyright © 2018
ISBN-13: 9780136879862
Subject: Management
Category: Strategic Management