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(eBook) (PDF) Tourism: The Business of Hospitality and Travel, 6th edition

$29.90

By
Roy A. Cook, 
Cathy H C Hsu, 
Lorraine L. Taylor

Description

Overview

Tourism introduces you to this exciting industry using a comprehensive, international view of the business of tourism. In examining key and relevant management, marketing and finance issues, you’ll learn about consumer behavior, service quality, and effective personal selling practices in use around the world.

Published by Pearson (July 14th 2021) – Copyright © 2018
ISBN-13: 9780137408023
Subject: Culinary Arts & Hospitality Management
Category: Travel, Tourism, & Events