(eBook) (PDF) Public Relations: A Values-Driven Approach, 6th edition

Description

Overview

Public Relations defines the profession as the management of relationships between an organization and the publics that are important to its success. Outlining common issues, trends, and techniques, the authors help you place the profession within the context of its role in the conduct of a civil society.

Published by Pearson (July 23rd 2021) – Copyright © 2017
ISBN-13: 9780137499199
Subject: Communication
Category: Public Relations