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(eBook) (PDF) Global Marketing, 10th edition


Mark C. Green, 
Warren J. Keegan



Global Marketing outlines the major dimensions of the global business environment, while considering the questions, concerns and crises facing global markets. The text’s environmental and strategic approach help you understand the Global Marketing environment. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare you to successfully pursue careers in global marketing or related areas.

Published by Pearson (March 19th 2019) – Copyright © 2020
ISBN-13: 9780135638965
Subject: Marketing
Category: International Marketing